AI is eating your top-of-funnel traffic, but some B2B SaaS companies are seeing their best conversion numbers ever. What's going on?

In this episode, I sit down with Junaid Baig, organic strategist at Breaking B2B, to break down how AI is changing the SEO landscape for B2B SaaS brands. We talk about which content types are getting hit hardest by AI Overviews, why your content strategy should start with sales calls instead of keyword tools, how to report results when traffic is dropping but conversions are climbing, and what AI visibility tracking actually looks like in practice right now.

Junaid brings four years of hands-on SEO experience across local SEO and B2B SaaS, currently managing strategy, writers, and link builders for clients across the globe at Breaking B2B.