Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table.

In this episode of VISIBLE with Usama Khan, I sit down with Jules Davies, founder of Scalerrs, to talk about building cross-platform authority for B2B SaaS brands. We cover how to figure out which platforms actually matter for your buyers, why Scalerrs built a full Reddit marketing operation with dedicated writers and account warmers, what type of YouTube content gets pulled into AI search results, how to keep brand messaging consistent across five platforms at once, and why Google's recent advice on "inauthentic mention building" might be their biggest gaslight yet.