Most SaaS companies pour money into SEO and get traffic that never converts. Sam Dunning built Breaking B2B from a brand new domain to ranking #1 for competitive keywords in 90 days.

In this episode, Sam breaks down the exact process: how to find money keywords using customer research (not just Ahrefs), why listicle placements beat traditional backlinks for AI search visibility, how to structure content so LLMs actually cite you, and what to prioritize if you have a small team and limited budget.

We also talk about why most AI-generated content fails, the prompts worth tracking for LLM visibility, and the one thing SaaS founders should do before touching keyword research.

Sam Dunning is the founder of Breaking B2B and host of the Breaking B2B podcast.