A year ago, clients told Logan Singleton not to use AI. Now they say they won't work with a team that doesn't.

Logan is the marketing director at Hatchmark Studio, a brand agency where AI runs through keyword research, drafting, and everything in between. In this episode, we get into how his team uses Claude projects per client, why the editing pass stays fully human, and how he extracts subject matter expertise from busy clients without endless interview calls.

We also cover:

• Why opinionated comparison content outperforms everything else on their blog
• How billable hours are changing when clients know the work takes less time
• Using questionnaires vs. batched SME interviews to get unique insights
• Why interactive elements like embedded calculators are the next differentiator
• His prediction for content production two years from now

Timestamps:
00:00 Intro
00:33 Logan's shift from AI skeptic to daily user
04:06 Where AI helps and where it falls short
08:39 Claude projects for client workflows
10:50 Extracting subject matter expertise from busy clients
13:23 Quality control on AI-assisted content
18:51 Positioning as experimenters, not AI experts
21:18 Is any content off limits for AI?
23:20 Changing client expectations and billable hours
26:20 Content production two years from now